DAW enters new partnership with Datacolor
Datacolor, a provider of color management solutions, has teamed up with German paint manufacturer DAW to bring its "Color Reader Pro" color measurement solution to the market.
DAW and Datacolor have been working together for many years in the field of color measurement and recipe calculation in laboratories and production. “We needed an easy-to-use, high-precision instrument to replace our aging instruments in the paint trade,” said Enno Weber, Head of Coloristic and Machine Technology at DAW. The firm will use the “Color Reader Pro” for its Caparol brand. The devices will bear the Caparol brand and will also be distributed through the company's web shop.
Interaction with mobile applications
“With Datacolor, we have a strong partner in developing solutions that are precisely tailored to a target group,” said Axel Voelcker, Head of Digital Marketing at Caparol. The instrument interacts seamlessly with mobile applications and cloud based fleet management software used to configure and maintain the devices. With the fleet management software, manufacturers can load new color palettes and capture user data. ”
