New CEPE President: Dr. Harald Borgholte

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Dr. Harald Borgholte of BASF will succeed Jaques Menicucci of Allios as president of CEPE.

Dr. Harald Borgholte is the new president of CEPE -

Dr. Harald Borgholte, Vice President Strategic Marketing & Product Development at BASF, will take over as President of CEPE. Borgholte has been with the coatings industry for more than 23 years.

He joined BASF in 1991 and held several responsibilities such as Vice President Strategic Planning Coatings, Vice President Global Business Management Automotive Refinish and Director Technology Management Automotive Refinish at BASF.

Borgholte was a member of the CEPE Technical Committee Automotive Refinish 2004 – 2009. He has been a board member since 2014.