Pritt glue stick celebrates 50th anniversary
In 1969, Henkel revolutionised the consumer adhesives market with the introduction of a new product category: the first glue stick under the brand name Pritt. Since then, the company has sold billions of glue sticks and continuously expanded its product range under the brand name.
In 2019 Henkel will celebrate the 50th Pritt anniversary through different activities including its back-to-school campaign in stores and a special initiative for children. It was in 1967 when the former engineer Dr. Wolfgang Dierichs saw a woman applying lipstick while travelling. The simple twist-up mechanism gave him a revolutionary idea: “Why not make an adhesive in the shape of a lipstick, that´s quick, clean and accurate?” After two years of development and testing, the company launched the first Pritt glue stick in 1969. The revolutionary product became a big success worldwide and a synonym for the glue stick category in many countries.
Adhesive test under space conditions
In 2000 the company launched the first solvent-free Pritt generation meeting modern demands for safety and sustainability. In 2003 Henkel went even further and launched today´s generation with 90 percent natural ingredients. Already in 2001 Pritt was awarded with the exclusive seal of “Space-Proof Quality”. A rocket ferried a cargo of Pritt products to the International Space Station (ISS) where the glue sticks were succesfully tested under extreme space conditions.
More than 100 million glue sticks per year
Today, Henkel produces more than 100 million Pritt sticks in different colors and sizes per year. In addition, the company offers a variety of innovative products under its global leading brand. The complementary Pritt portfolio ranges from liquid all purpose glues and glue pens to glue rollers and correction rollers.
Image source: Pixabay
