BASF Coatings signs global partnership agreement with Ineos Automotive
Ineos Automotive and BASF’s Coatings division have signed an agreement to develop a global body and refinish program. The partnership includes the provision of sustainable refinish coatings, expertise, the latest digital color matching tools and training.
“Thanks to BASF’s technical support and experience in dealing with the latest workshop standards, the Ineos Automotive network can now rely on a partner that shares our commitment to excellent customer service,” explains Steve Graham, Global Head of Aftersales, Ineos Automotive.
BASF will ensure that the most sustainable and efficient repair processes are used across Ineos’ workshop network in Europe, North America and Asia Pacific.
“We will align and complement Ineos’ vision with our own strategic principles to build a new, strong and rewarding partnership,” said Chris Titmarsh, Senior Vice President, Global BASF Automotive Refinish Coatings Solutions.
