BASF publishes ‘Color Report for Automotive OEM Coatings’

According to the report, white remains the top choice among consumers. But warm shades such as yellow and beige are increasingly appealing, and green has risen in popularity across all regions. Achromatic colorus like black and gray are also gaining traction.

EMEA: Beige has almost doubled its market share

In the EMEA region, the share of achromatic colours rose from 72% in 2021 to almost 80% in 2024, underlining the appeal of neutral tones. Here too, white remains the most popular colour, closely followed by grey. It is particularly notably that beige is gaining in popularity and has almost doubled its market share.

The colour distribution in America shows a striking trend towards shades of grey, which now accounts for almost 20% of the overall market. Black has dropped by 2 percentage points compared to 2023, while the number of white cars has even fallen by 5 percentage points. According to the report, achromatic colours also remained the first choice for 83% of consumers in the Asia-Pacific region, with black increasing in popularity by 2 percentage points. In contrast, white has seen a decline of over 2 points. At the same time, chromatic colours, especially yellow, are on the rise, with softer tones such as pastel and greige yellow leading the way.

________________________

Reading tip: Automotive Coatings Formulation

Delve into the specialized world of automotive coatings formulation with “Automotive Coatings Formulation.” Gain insights into the unique requirements, challenges, and innovations driving the automotive coatings industry. Explore formulations optimized for performance, appearance, and compliance with automotive standards.