Axalta’s Automotive Colour of the Year 2022: “Royal Magenta
Axalta Coating Systems has announced its 2022 automotive colour of the year – “Royal Magenta” – which is a deep cherry colour.
According to the company, the colour “Royal Magenta” appears berry red in sunlight, but reveals a dark, mysterious look at night.
“Royal Magenta delivers a new luxury look that is optimised for future mobility,” said Hadi Awada, Senior Vice President, Global Mobility Coatings at Axalta. “With innovative mobility-sensing and environmentally-optimised waterborne technologies, we’re helping the mobility industry transition toward increasingly sustainable solutions, electric vehicles and autonomous driving.”
“Applied in a simplified manner”
“Royal Magenta” is formulated for all vehicle types and is engineered to work with radar systems used on autonomous vehicles of all sizes. “This year, we have designed a complex-looking colour that can be applied in a simplified manner,” said Nancy Lockhart, Global Product Manager of Color at Axalta. “The design process began by tinting waterborne paints with various layering systems to provide depth and colour. With sustainability in mind, the end colour was achieved with a conventional basecoat – clearcoat layering. It’s as easy on the eyes as it is to apply.”
