Peters stabilizes sales in the Far East
Peters is strengthening the up-and-coming region of South East Asia: Melvin Sagala has now signed an employment contract as a representative of the protective coatings manufacturer.
Since 2015, Peters has started to set up a “Sales & Service” team to form a “Sales & Service” team in Asia itself. With Melvin Sagala, Peters has now secured the services of a specialist of caliber who, with his experience in the service and sale of selective coating systems for electronic protective coatings throughout Asia, is ideally suited as a bridge builder between Europe and Asia.
Peters has maintained business relations with the Far East since the end of the 1970s. Under company founder Werner Peters, who laid the foundations for the company with the takeover of Niederrheinische Lackfabrik in 1970, the world’s first non-bleeding solder resist with optimum printing properties for hot-air leveling applications was also used in large quantities in the then tiger economies of South Korea, Taiwan, Hong Kong and Singapore.
