Tesa wants to drive AI transformation forward

By implementing predictive and generative artificial intelligence (AI), Tesa says it wants to ‘take its business processes to a new level’.

Tesa plans to further develop AI and machine learning solutions in marketing, sales, digitalisation of production facilities and technology innovation. Image source: Quelle geralt - Pixabay (symbol image).

The AI transformation is intended to further strengthen the company’s position in the areas of Big Data, Internet of Things (IoT) and Industry 5.0. This strategic move will enable the tape manufacturer to extract and analyse key data from shop floor machines more effectively, while unifying the entire data ecosystem and associated tools – including APIs, IoT devices, ERP, marketing data and virtual assistants to support sales staff – on a central platform. Unlike previous solutions, which took weeks to implement, the company can now collect this data in a matter of hours.

Generative AI rollout

As part of its generative AI rollout, the German company is using Snowflake, the AI data cloud company. In addition, Tesa and Snowflake want to jointly develop and test AI and machine learning applications for the manufacturing sector.

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