Akzo Nobel and Mullen Lowe Group expand collaboration
Akzo Nobel announced the appointment of Mullen Lowe Group as the new creative agency partner for its Paints global marketing organization, which is based in Amsterdam.
The new partnership aims to deliver on the growth objectives and business opportunities of Akzo Nobel's professional paints activities. It follows last year's appointment of Mullen Lowe Group as the global creative partner for Akzo Nobel consumer paints.
“We feel Mullen Lowe Group is the right partner to deliver against our growth ambition for these brands as we continue to lead the way globally via our innovation, disruptive communication, and our passion to make people's lives more liveable and inspiring with our products, services and tools.” explained David Menko, Chief Marketing Office of the company's Paints business.
Worldwide audience engagement
Nuno Pena, Global Marketing Director for Akzo Nobel's professional and pre-deco activities, added: “I am looking forward to their team bringing to bear their experience with our organization, and their creativity to drive business success for our professional brands – such as Sikkens and Dulux Trade – and for audiences around the world.”
