Axalta announces growth strategy for its powder coating business in China
Axalta’s new growth strategy is supposed to position the company to more effectively unlock value in the high-end Chinese powder coatings market in the next three years.
“China is one of the largest markets in the global powder coatings industry and continues to grow,” said Rajeev Rao, Industrial Coatings Vice President of Axalta Global Powder and Business Development and Strategy. “Our new growth strategy aims to enable Axalta to seize opportunities in the high-end market and gain market share by leveraging our innovative powder coatings solutions. As a global leader, we are excited to bring more sustainable technologies and higher performance powder coatings to the Chinese market and our customers.”
Developing the high-end powder coating market
Axalta will focus on developing the high-end powder coating market, introducing new product lines and service models. Its flagship brands will be relaunched with new Chinese names.
“China’s powder coating market has undergone tremendous changes in the last 20 years with the most significant being the increasing demand for high-end powder coatings,” said Willie Wu, President of Axalta Greater China. “Axalta has a stable customer base and has established itself as one of the leading companies in this market. We’re committed to bringing global technology and services to China’s customers to meet their growing demand for high quality powder coating solutions using sustainable business practices.”
