BASF breaks down the 2017 automotive colors market
With the "BASF Color Report For Automotive OEM Coatings”, BASF’s Coatings division provides a global analysis of the color distribution in the 2017 automotive market.
As the “BASF Color Report For Automotive OEM Coatings” documents, white maintains globally its strong position in all segments and still is the number one color with a market share of almost 40 percent. Together with black, gray, and silver, the achromatic colors continue to be the most prominent. When it comes to chromatic colors, the share of blue and red is almost equal, followed by brown. The global overview of the car segments shows: the smaller the car the more vivid the color.
SUVs grow in popularity
With increasing sales and number of models, Sport Utility Vehicles (SUVs) significantly influence the popularity data. While white and black are still strong colors within this segment, red, blue, and especially brown are showing up more and more. This mirrors the expected growth and diversification of the model range of these robust vehicles.
Read more about “BASF Color Report For Automotive OEM Coatings” on the BASF website.
