Employees of Covestro become founders
The idea: Coaters should be able to work faster and more efficiently, especially in the automobile industry. The winning team, all employees of Covestro, convinced the Board Management of the material manufacturer in the final of the so-called Start-Up Challenge of their project.
In order to realize the business idea, the winners are now released from their jobs for one year and can work within the group like company founders. To do so, they will receive up to one million euros in support. With the program, Covestro aims to promote creativity and entrepreneurial thinking among its nearly 16,000 employees.
The team consisting of Marc Schreiber, Anna-Leona Breidbach, Axel Schmidt and Holger Mundstockmembers are all from different business divisions prevailed in the final against five other teams who have been preparing themselves intensively for the competition over the past four months. At the start of the Start-Up Challenge, around 600 projects were submitted worldwide. Ideas for more sustainability and new digital business models were predominantly focused on.
Employees think like entrepreneurs
“We were overwhelmed by the great innovative power of the ideas and the distinctive entrepreneurial thinking of the applicants,” says Dr. Markus Steilemann, who is responsible for innovation, marketing and sales on the Covestro board.”With the Start-Up Challenge we reinforce our claim that innovation goes beyond traditional research and development. Because every single employee in every department can develop something new.” At the same time, the competition and the reinforcement of entrepreneurial thinking and actions in the Group help to test innovative ideas much more quickly on the market. Steilemann emphasized: “This also benefits our customers.”
The Start-Up Challenge goes beyond other company-internal innovation competitions because it gives employees the opportunity to develop innovative ideas into viable business models and demonstrate their own skills as founders. Steilemann announced that “we will continue to pursue many of the projects now”. “Because the innovative ideas help us to push the boundaries of what is possible together, in order to pursue our vision of making the world a brighter place to live.”
