Titanium dioxide remains the most-in-demand type of pigments

For the fourth time now, the market research company Ceresana analyses the market for pigments: Global sales amount to 9.7 million tonnes per year.

Titanium dioxide (TiO2) remains the most-in-demand type of pigments: It registered more than 59% of total demand. Source: DuPont -

The most important sales market in 2014 was the production of paints and varnishes which accounted for 45% of total demand. Processing of pigments in plastics ranked second at a considerable distance, followed by the application areas construction material, printing inks, and paper.

Titanium dioxide dominates

Titanium dioxide (TiO2) remains the most-in-demand type of pigments: It registered more than 59% of total demand. Titanium dioxide is mainly used for paints and coatings: Only few micrometers of coating are sufficient to cover the substrate completely. Additionally, titanium dioxide pigments are used for white paper and the production of plastics on a large scale.

From yellow to black

Second largest sales market is iron oxide pigments, followed closely by carbon black. Iron oxides are the most commonly used inorganic colour pigments. The continually increasing importance of iron oxide pigments is based on their non-toxicity, chemical stability, wide variety of colors (ranging from yellow, orange, red, and brown to black), and good performance-price ratio. About 1.9 million tonnes of iron oxide were processed worldwide in 2014. Carbon black is mainly used as filler for rubber applications, especially in car tires. Carbon black is also important for the paint industry: Carbon black is the most common black pigment used. The smaller the particle size, the deeper the black.

Growth market organic pigments

Other inorganic and organic pigments only account for a small share on total global pigment market, registering an amount of 1 million tonnes. However, their application areas are versatile – and they are further increasing. Depending on the chemical composition, inorganic and organic pigments can be differentiated: While inorganic pigments are metallic salts, organic pigments consist of carbon. At times, both kinds can be combined. Organic pigments have a lower coverage, but exhibit higher color strength and gloss than inorganic pigments. Compared to many inorganic pigments, organic pigments are much more expensive. Most often, they are used as printing inks, followed by paints and plastics.

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